Challenge:
Borlänge is a city with a rich cultural life. Artists such as Sator, Miss Li, Mando Diao, Sugarplum Fairy have started their careers here. If you were to start a music festival here, how do you build the trust required and how to make visitors want to buy tickets in the middle of a pandemic?
Solution:
We started working together with Alive festival in early 2020 and during a workshop we formed the vision – a wonderful and vibrant music festival where all visitors were left with a warm feeling that stayed in the chest for weeks afterwards. Doing the right thing at the right time became an important key factor, which is why the strategic work was so important. Throughout the process, we worked to build trust of the audience. After all, the festival were to sell tickets in the middle of the pandemic.
The graphic identity that we designed affects all the material that is produced for the festival. Everything from digital material such as the website and content to social media, but also the schedule, stage banners and insight protection banner that runs around the entire festival area.
All to help create a wonderful experience for the festival's visitors.
